The Kenya Film Classification Board (KFCB) is urging parents, guardians, and caregivers to actively monitor and guide children’s viewing habits, particularly during the Mid-Term break when learners are at home.
The board stressed that audio-visual content can strongly influence young viewers, noting that children are among the most impressionable consumers.
In a statement issued on Thursday, KFCB reminded caregivers of their responsibility to ensure children are protected from harmful content accessed via TV, online platforms, or other broadcast media.
“Research has established that content influences the behaviour of consumers, especially children who are most impressionable,” the board said, underscoring the importance of proactive guidance.
To help families manage media consumption safely, KFCB recommends several practical measures. Parents and guardians are encouraged to set screen time limits to regulate how long children spend on television and digital platforms.
The board also advises using parental controls to restrict access to age-inappropriate content and setting strong passwords on Wi-Fi and devices to enhance online safety for minors.
Beyond technical controls, KFCB highlights the value of shared viewing. “Watch content together with children and create opportunities for meaningful discussions about what children are viewing,” the board said, stressing that active engagement can help young people understand and process media responsibly.
KFCB’s advisory reflects a growing concern over the exposure of children to inappropriate content during school breaks, when supervision may be reduced.
By combining monitoring tools, family engagement, and open dialogue, the board believes caregivers can significantly reduce risks while encouraging positive media habits.
The board concluded by emphasizing that protecting children from harmful content is a collective responsibility. Through vigilance and guidance, parents, guardians, and caregivers can help ensure that young audiences enjoy a safe and educational media environment, fostering both entertainment and learning without undue risk.
The Kenya Film Classification Board (KFCB) is a state agency under the Films and Stage Plays Act (Cap 222) mandated to regulate the creation, broadcasting, and exhibition of audio-visual content in Kenya.
Its primary goal is to ensure content conforms to national culture and morality while protecting children from inappropriate material by enforcing classification ratings and restricting adult content to the watershed period.
